Agricultural Market System Change Wheel Info Sheet

The wheel explores examples of pathways that an agricultural market system may take as it becomes more inclusive, considering patterns of behavior that drive the market system and the reinforcing and counterbalancing forces that support the change process. The document outlines the different stages of behavior change within core market systems, including inputs distribution market systems and buyers' supply chain management market systems, as well as counter-balancing and reinforcement systems such as agricultural support services, business development services, and interconnected market systems. The document also provides tables illustrating the stages of behavior change for each of these systems.