Learning to Respond to Social Norms to Improve Maternal and Child Nutrition (December 2022)
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This document is a presentation titled Learning to Respond to Social Norms to Improve Maternal and Child Nutrition from the 22nd IUNS-ICN International Congress of Nutrition in Tokyo, Japan, December 6-11, 2022.
USAID, USAID ADVANCING NUTRITION, Neha Jhaveri · 2022

Abstract
The presentation, prepared by USAID Advancing Nutrition, discusses the importance of understanding and addressing social norms to improve maternal and child nutrition. It defines social norms, explains how they affect nutrition behaviors, and highlights the need for gender-transformative approaches and community engagement to shift harmful norms. The presentation also outlines key considerations for program design and evaluation, emphasizing the importance of understanding what drives key behaviors and how social norms influence nutrition outcomes.
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