Analytical description of the dairy industry of Nicaragua, with recommendations

However, it is believed that a summary statement of the cause and effect relationships which exist in the system would facilitate a more complete understanding of the actual occurrences in the market. This summary has been constructed from an extensive and analytical observation of market data and long discussions with men of knowledge and authority in the marketing system. Although the investigation is mainly concerned with the marketing of milk, it is not possible to intelligently analyze marketing without some knowledge of the nature of the product, production methods, how the product is delivered to the market place, sanitary controls, economic controls, sociological relationships, etc. These factors are referred to when it is necessary. But because of the essential brevity of the report, they will not be extensively discussed. The statements in the preceeding paragraph are especially true of milk and dairy products. The marketing system must adapt itself to the way milk is produced and brought to market. Also, when sanitary regulations are enacted and enforced, the economic market structure is inevitably altered. Therefore, even though this is an investigation of milk marketing in Nicaragua, it must from time to time take account of the production system and of the sanitary regulations placed into effect in the market. To have future relevance, it must also consider possible changes in both.