Conducting an effective retail audit

This guide provides an introduction to auditing methodology as it might be applied by contraceptive social marketers in a developing country.

Andreasen, Alan R. · 1988

Abstract

The guide concludes with an illustration drawn from research efforts in Bangladesh to determine the effectiveness of retail audit methodologies in a less-developed country setting. In that country, an extensive pilot test of a retail audit has been conducted and a full-scale test has been designed for implementation in 1988. The appendix provides hypothetical results of a retail audit to demonstrate the nature and usefulness of results. (Author abstract)

Connected topics

Family planning services939→

Classification

Document type: Technical Guidance
DEC type: Handbook/Manual
Subject: Family planning services
DEC terms: AuditingCommercial retail sale of contraceptivesSocial marketing
Sponsoring organization: USAID. Bur. for Science and Technology. Ofc. of Population
Authoring organization: The Futures Group International, Inc. (TFGI)
Language: English

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