ABT ASSOCIATES, INC.
In order to identify problems facing Kenya"s fruit juice industry, this study catalogued the economic, institutional, infrastructural, and technological constraints as perceived by fruit juice processors and fruit growers.
Wenner, Mark D.; Escudero, William · 1993

Abstract
For fruit processors, the main impediments to expanded business activity and increased investments were (1) the rapid escalation in the cost of packaging materials; (2) the weak economic climate characterized by stagnant growth, falling real incomes, and sharp currency devaluations; and (3) problems with raw material availability. For fruit growers, the main obstacles to expansion and increased productivity were (1) the sharp rise in chemical input prices; (2) the lack of access to formal credit; and (3) poor horticultural extension services. Technically, the chief problems encountered were poor grading and sorting techniques, which result in inconsistent product quality. Principal recommendations call for a program of technical assistance aimed at improving fruit procurement, processing plant efficiency, and quality control; the undertaking of a feasibility study on contract farming as a means to solve the availability of raw materials problem; the establishment of an effective market information system, preferably operated by a private entity; and the strengthening of the Agribusiness Association of Kenya so that it can become an effective intermediary between the Government of Kenya, the donor community, and affiliated industries. (Author abstract)
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