Family planning communications and marketing

Government of India (GOI) and U.S. entities will implement the project. A.I.D. will fund start-up costs of the CMO, a semi-autonomous agency which will assume management of and expand the GOI"s social marketing program. A.I.D. will fund promotional activities for the CMO; the GOI will provide the contraceptives for the program, which will be purchased by wholesalers at subsidized prices. The CMO will also assume management of the free distribution program to rural health facilities and will upgrade this program. With project support, the allied IEC program of the Ministry of Health and Family Welfare will: train/retrain (using an adaptation of the agriculture sector"s Training and Visit system and possibly with CMO help) 12 communications specialists and 100 trainers, 400 district-level trainers, and 5,000 block extension educators; launch 2 mass media programs a year supporting free distribution; and provide improved family planning (FP) training and materials to 15,000 PHC personnel and 500,000 village-level workers. Special efforts will be made to promote reversible methods among the country"s 200,000 registered private medical practitioners. The project will support collaborative demographic research by the GOI"s Office of the Registrar General, the Population Institute of the East-West Center of Hawaii, and the U.S. Bureau of the Census - results of which will be disseminated through seminars and a regional conference - and will provide related long- and short-term U.S. training to 23 GOI officials and in-country training to 30 others. A.I.D. will also support joint biomedical research (on pre-fertilization methods only) by Indian and U.S. institutions, particularly in the immunology of reproduction. OPG (9/87) to Population Services International (PSI) to assume responsibility for GOI social marketing of Nirodh brand condoms in 6 mostly rural northern and eastern states. PSI will: utilize distribution systems already successfully serving major companies such as Colgate-Palmolive; install pricing and trade incentives; and launch a full-scale advertising campaign. (PD-AAW-588) Amendment (7/88) describes project activities as they have been adjusted over the years. The CMO component was deleted in 8/87 (and $34 million in loan funds were deobligated). New activities have included IUD procurement and various buy-ins to centrally funded projects for research, training, and management activities to upgrade FP delivery. This amendment also extends the PACD to 3/92 and funds additional IUD"s. (PD-AAY-531)