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Fostering sustainable cities : the role of environmental education and communication
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Fostering sustainable cities : the role of environmental education and communication
Combining approaches drawn from education, anthropology, behavioral research, and communication theories, Environmental Education and Communication (EE&C) develops tools such as social marketing, gender analysis, and participatory methodologies to increase understanding of the motivations and constraints involved in adopting environmentally positive behaviors.
Whitacre, Paula Tarnapol · 1997
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Abstract
This paper describes how these tools can be used to foster environmentally sustainable cities by: (1) bringing diverse stakeholders together to identify and prioritize urban environmental issues affecting them; (2) defining specific behaviors that target audiences should adopt to solve these priority issues; (3) informing, educating, and motivating target audiences; and (4) working with these audiences to implement workable, cost-effective programs. Case studies demonstrate the use of EE&C tools to improve environmental conditions in Cite Soleil, Haiti; Quito, Ecuador; Jordan; and six cities in Asia. Finally, indicators are proposed for measuring the success of EE&C. Includes references.
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