USAID DEC
Initiating public/private partnerships to finance reproductive health : the role of market segmentation analysis
Sign inCENTRE FOR DEVELOPMENT AND POPULATION ACTIVITIES (CEDPA)
Initiating public/private partnerships to finance reproductive health : the role of market segmentation analysis
In an effort to meet the financial challenges involved in increasing and improving the quality of reproductive health (RH) products and services worldwide, the Programme of Action of the 1994 International Conference on Population and Development stressed the need for more efficient resource use through stronger public/private partnerships and an expanded private sector role.
Berg, Ruth · 2000
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Abstract
Carrying out these recommendations requires improved public/private dialogue and further exploration of opportunities for the public and private sectors to coordinate their efforts. Market segmentation analysis can support this process by highlighting the different RH needs of different population groups and prospects for both sectors to improve resource targeting accordingly. This paper summarizes how market segmentation analysis helped initiate public/private dialogue to guide resource allocation decisions in four countries: Turkey, India, Morocco, and Brazil. In Morocco and Turkey, market segmentation analysis results were central to public/private RH finance discussions and guided public sector decisions to concentrate resources more heavily on the most vulnerable and needy population groups. In Brazil and India, market segmentation analysis findings helped guide RH finance discussions between donors and the private sector that led ultimately to private sector expansion. (Author abstract, modified)
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