ACADEMY FOR EDUCATIONAL DEVELOPMENT, INC. (AED)
THIS ARTICLE SUGGESTS CIRCUMSTANCES UNDER WHICH TELEVISION MAY SERVE NONFORMAL EDUCATION AS A MASS MEDIUM.
Gunter, J. F. · 1970

Abstract
DURING THE 1960S INTERNATIONAL FUNDING AGENCIES RELIED HEAVILY ON TELEVISION TO STIMULATE EDUCATIONAL CHANGE IN NON-INDUSTRIAL COUNTRIES, BUT THE COSTS OF 16MM EQUIPMENT AND PRODUCTION STUDIOS WERE A DETERRANT. HOWEVER, 8MM TV CAMERAS, FILM, AND PRODUCTION EQUIPMENT HAVE RAPIDLY EVOLVED INTO HIGH-QUALITY, LIGHT, PORTABLE, LOW-COST SYSTEMS HIGHLY SUITED TO THE NEEDS OF NONFORMAL EDUCATORS. ALL OF THE EQUIPMENT NEEDED TO CREATE A BASIC FILM PRODUCTION UNIT WITH TV BROADCAST CAPABILITIES COSTS LESS THAN A TOTAL OF $6,500. NON-FORMAL EDUCATORS NEED TO BE AWARE OF THE POTENTIAL USES OF TV SO AS TO BE ABLE TO CONVEY THE DEVELOPMENTAL INFORMATION AND VALUES THAT FORMAL EDUCATORS DO NOT CONVEY AND COMMERCIAL TELEVISION DOES NOT CONVEY. NON-FORMAL EDUCATORS CAN PLAY A CRUCIAL ROLE IN THE DEVELOPMENT OF WORLD TELEVISION IF THEY CONFRONT EXISTING AND DEVELOPING OPTIONS. IN THE NEXT THIRTY YEARS, THE GLOBE WILL MOST CERTAINLY BECOME BLANKETED WITH VIDEO COMMUNICATION. WHETHER ITS EFFECTS ACHIEVE MUCH BEYOND CULTURAL HOMOGENIZATION WILL DEPEND ON THE INITIATIVE AND COMMITMENTS OF NONFORMAL EDUCATORS.
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