PSI/Benin annual report, fiscal year 2005 (Oct. 2004-Sept. 2005) : enhancing HIV/AIDS prevention and improving integrated family and reproductive health in Benin

The project"s Targeted Communication Initiative was highlighted by the growing popularity and reach of the Amour et Vie youth-run weekly call-in radio show and youth magazine. These two activities are complemented by the Project Panther out-of-school youth project implemented in collaboration with the US Peace Corps. At the same time, PSI/Benin continued to implement the PSAMAO project ("Prevention du SIDA sur les Axes Migratoires de l"Afrique de l"Ouest"), targeting commercial sex workers, clandestine sex workers, truckers, taxi and moto-taxi drivers with HIV/AIDS prevention messages. Along with these two key initiatives, PSI/Benin continued to air numerous generic radio and television spots with messages on HIV/AIDS prevention, family planning, malaria prevention, and diarrheal disease management and prevention. These mass media activities were complemented by a wide variety of interpersonal communication activities carried out by PSI/Benin behaviour change communication (BCC) specialists and partner NGOs. (excerpt, modified)