Radio program scripts : bushes that grow are the future forest -- feeding our children well for our futue : A behavior change communication campaign to improve infant and young child nutrition in Zambia

The campaign, Bushes That Grow Are the Future Forest, follows Sister Loveness, a health worker, as she travels around the country to hospitals, mothers" club meetings, and markets, teaching families how to prevent malnutrition in their children. The program encourages good infant feeding practices and addresses common barriers to exclusive breastfeeding and complementary feeding for children during the first two years of life The IYCN Project collaborated with Radio Christian Voice, a popular national radio broadcaster, to produce the campaign, which airs in English and four local languages. The weekly one-hour program discusses topics such as the common, harmful belief that infants less than six months of age need water and watery porridge to satisfy thirst and hunger, and airs a 15-minute prerecorded dramatic segment. Radio broadcasters, who received training on infant and young child nutrition, conclude the program with a discussion, often with listeners calling in or sending text messages with their questions. Each program includes a quiz question to elicit discussion and test the knowledge of the audience This document includes the full scripts for the 13 one-hour programs (p. 3) and the 15-minute pre-recorded spots ( p. 122). It also describes the objectives for each program. (Submitted abstract, modified)