Radio"s role in development : five strategies of use

IT DISCUSSES FIVE USE STRATEGIES: OPEN BROADCASTING, INSTRUCTIONAL RADIO, RADIO RURAL FORUMS, RADIO SCHOOLS, AND RADIO AND ANIMATION. PRESENTS THE FOLLOWING FINDINGS AND RECOMMENDATIONS: (1) EFFORTS TO USE RADIO FOR RURAL DEVELOPMENT HAVE BEEN FRAGMENTED. (2) RADIO IS REACHING ONLY A MINUTE FRACTION OF ITS POTENTIAL AUDIENCE. (3) LITTLE EVIDENCE IS AVAILABLE CONCERNING THE EFFECTIVENESS OF PRESENT PROJECTS. (4) RADIO STRATEGIES NEED INSTITUTIONAL SUPPORT. (5) MOST EXISTING PROJECTS ARE POORLY PLANNED AND LACK ADMINISTRATIVE SUPPORT. (6) BETTER EFFORTS SHOULD BE MADE TO ESTABLISH THE COSTS OF VARIOUS RADIO STRATEGIES. (7) NEW PROJECTS SHOULD BE CAREFULLY PLANNED, BE TIED TO A MULTIPLE-MEDIA APPROACH, AND USE TRAINED MONITORS AND FIELD SUPERVISORS. (8) NEW PROJECTS SHOULD EVOKE AS MUCH LOCAL PARTICIPATION AS POSSIBLE. (9) THE PROJECTS SHOULD BE CONDUCTED IN AREAS OF A COUNTRY THAT SHOW SIGNS OF INCREASED AWARENESS. (10) MORE RESEARCH SHOULD BE CONDUCTED ON RADIO STRATEGIES. (11) TRAINING OF TECHNICAL PEOPLE SHOULD EMPHASIZE SIMPLE, BASIC SKILLS THAT RURAL PEOPLE CAN EASILY ACQUIRE. (12) FINALLY, NEW PROJECTS SHOULD EXAMINE POSSIBILITIES FOR COORDINATING LOCALLY CONTROLLED PROJECTS WITH LARGE-SCALE USES OF TECHNOLOGY.