Strengthening immunization programs : the communication component

Communication activities complement other immunization technical components, such as quality of service; cold chain and logistics; surveillance, reporting, and data management; and training, supervision, and monitoring. This report provides an overview of immunization communication and describes how to maximize its contribution to immunization programs in developing countries. The discussion and examples focus on communication’s place within immunization planning, activities, and partnerships, based on lessons learned from behavior-centered analyses and programming. A detailed case study of Madagascar"s immunization communication activities is provided as an example of country implementation. (Author abstract)