ABT ASSOCIATES, INC.
Study of the potential for export diversification in Tunisia : cut flowers
The Agricultural Policy implementation Project (APIP), in collaboration with the Tunisian Center for the Promotion of Exports (CEPEX) and the Tunisian Agency for the Promotion of Agricultural Investments (APIA), undertook this study to document the current status of the Tunisian cut flower export marketing system and to propose a strategy to take advantage of the consistent growth in world cut flower trade.
Martin, Jerry; Stathacos, Charles · 1991
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Abstract
The study addresses the following topics: world trade in cut flowers, the Tunisian cut flower marketing system, the Tunisian cut flower production system, and the role of the Government of Tunisia (GOT_ in promoting cut flower production and export. The study includes a set of conclusions and recommended actions for Tunisian cut flower exporters and government officials. Cut flower exports represent an excellent opportunity for Tunisia to diversify its agricultural enterprises, generate revenues, and increase employment opportunities for several reasons. First, world imports of cut flowers increased by over 20% during the last half of the 1980"s, and the greatest growth was recorded in Europe. Second, Tunisia"s climatic conditions and soils are suitable for flower production, although growers have insufficient experience to be able to determine the best set of crops. Third, Tunisia"s proximity to the lucrative European market makes it more competitive with respect to international shipping costs than the Latin American and Sub-Saharan African countries, even though the 1992 European Community single market may affect market access. Finally, the GOT is actively encouraging growth of the sector by providing a wide range of incentives. (Author abstract, modified)
