USAID baseline survey

The main objective of this survey is an evaluation of the USAID"s outreach campaign regarding Palestinian perceptions of such program. Results will be used to improve public awareness campaigns and other PR approaches developing communications messages and identifying target groups. The results will help assess the success of USAID"s public outreach program and the Palestinian perceptions towards the US government development assistance. The report starts with a brief description of the survey methodology, followed by a presentation of the demographic characteristics of the sampled population. The results are mainly univariate and describe perceptions on international aid and specifically on USAID. Bivariate analysis was also conducted mainly to examine differences in perceptions according to selected demographic characteristics. (Author abstract, modified)