GLOBAL WATERS
USAID’s West Africa Municipal Water, Sanitation, and Hygiene (MuniWASH) Activity provides capacity building support to micro, small, and medium enterprises (MSMEs) in the sanitation sector in Benin and Côte d’Ivoire.
2024

Abstract
One primary goal is to enhance financial sustainability and viability of businesses operating in the sector. As part of this assistance, MuniWASH conducted an analysis of organizational and financial performance of 27 MSMEs and based on the results, developed performance improvement plans (PIPs). MuniWASH worked with the MSMEs to create robust sales and marketing strategies, expand the sales agent network, increase the emphasis on sanitation activities among diverse activities of the MSMEs, and foster a stronger culture of sanitation prioritization among households. By addressing these factors, the private sector can tap into the substantial market potential, resulting in improved commercial performance and greater access to sanitation services for households in Côte d'Ivoire.
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Global Waters