BF-APEA Guidance Memo

The BF-APEA combines two approaches: behavioral integration, which focuses on individual and group behavior, and applied political economy analysis, which examines the interests and incentives that shape decision-making. The methodology is designed to help identify and address the root causes of complex problems in health systems, such as maternal and newborn health. The document outlines the four steps of the BF-APEA process: selecting an area of focus, mapping behaviors, creating pathways for change, and tracking and adapting. It also provides examples and guidance on how to apply the methodology in practice.