Consumer Demand Presentation ANH Learning Lab 2023

The presentation aims to explore consumer demand in nutrition-sensitive agriculture, focusing on low-income consumers and their purchasing behavior of nutrient-rich foods. It covers the importance of consumer demand, measures for consumer demand, and a behavior change model (COM-B) to guide the development of measures. The presentation includes learning objectives, speaker information, and various slides discussing the concept of consumer demand, its importance, and ways to measure and define it.