Generating Demand for Healthy Diets: A Guide to Social Marketing in Nutrition

It is published by USAID Advancing Nutrition, a multi-sectoral nutrition project led by JSI Research & Training Institute, Inc. The guide aims to support nutrition program planners and implementers in developing high-quality marketing programs to promote healthy diets. It provides a framework for understanding marketing quality standards, identifying target audiences, developing brand and creative strategies, and measuring success. The guide is based on real-world experiences and best practices from the public and private sectors.