How-to Guide: Audience Segmentation for Nutrition Social and Behavior Change (May 2023)

The guide provides a step-by-step process for conducting audience segmentation, a crucial step in designing effective nutrition social and behavior change (SBC) programs. It explains the importance of audience segmentation, its benefits, and when to use it in the SBC process. The guide also provides examples and case studies to illustrate the application of audience segmentation in nutrition programs.