USAID
Less Is More: Prioritizing Behaviors in SBCC (December 2022)
This document is a presentation titled Less Is More: Prioritizing Behaviors from the 2022 International Social and Behavior Change Communication (SBCC) Summit in Marrakesh, Morocco.
USAID, USAID ADVANCING NUTRITION · 2022
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Abstract
The presentation, created by USAID and USAID Advancing Nutrition, discusses the importance of prioritizing behaviors in Social and Behavior Change Communication (SBCC) programs. It shares USAID's perspective on behavior prioritization, presents lessons learned from experience, and outlines steps in the SBCC process. The document also includes examples of behaviors from various projects, highlighting the need to focus on a limited number of key behaviors to achieve successful implementation.
Classification
- Document type
- Project & Program Design
