Nutrition Social and Behavior Change Strategic Focus Document

It outlines the strategic direction for improving nutrition-related behaviors and social norms, highlighting the importance of social and behavior change (SBC) in achieving nutrition program outcomes. The document provides an overview of USAID's nutrition strategies, the role of SBC in these strategies, and best practices in improving nutrition-related behaviors and norms. It also defines key terms and concepts related to SBC and outlines three strategic focus areas: quality implementation of systematic processes to design, deliver, and measure nutrition-related behaviors and social norm change; monitoring and evaluation for SBC decision-making; and sustainability and scale-up of nutrition SBC.