Strategic Agenda for At-Scale Nutrition Social and Behavior Change Communication

It outlines a blueprint for creating effective SBCC programs that contribute to widespread social and individual behavior changes needed to meet broad nutrition commitments. The agenda is a collaborative effort by USAID, GAIN, and SPRING, and presents five action points to promote and scale up SBCC for nutrition: promoting scale-focused nutrition SBCC, driving excellence in design and implementation, engaging world-class people and partners, persuading decision-makers that SBCC is critical for tackling malnutrition, and building on the existing evidence base for SBCC's impact on nutrition.