AID grant no. 442-0112-G-00-4505-00 to provide support for a program in marketing and communications for birth spacing and AIDS prevention in Cambodia

PSI will: (1) establish public sector condom and oral contraceptive distribution systems, accompanied by culturally relevant brand-specific advertising and promotion campaigns; and (2) conduct IEC campaigns to inform the general public and service providers about birth spacing and contraceptive methods. PSI expects that by the end of the project the condom social marketing component will be managed by a local NGO partner; the government and Cambodian NGO partners will be able to implement their own IEC campaigns; and a revolving fund will have been established to defray operational costs, including the purchase of contraceptives.