Branding and Marking Plan for the Assistance in Building Afghanistan by Developing Enterprises (ABADE) Program

The program is implemented by the Volunteers for Economic Growth Alliance (VEGA) and the International Executive Service Corps (IESC) in partnership with Land O'Lakes and DAI. The program's primary objective is to promote economic growth and development in Afghanistan by supporting public-private alliances, providing technical assistance, and removing regulatory barriers. The ABADE Program's branding and marking plan outlines the guidelines for promoting and communicating the program's goals and objectives to beneficiaries and local partners. The plan emphasizes the importance of identifying and acknowledging donor and partner contributions, as well as ensuring that all overseas deliverables and activities meet USAID marking and branding requirements. The program's name, "ABADE," is derived from the Dari word meaning "construct/build." The ABADE Program will be described as a USAID project implemented by VEGA/IESC, with the logos of the ABADE Program and USAID prominently featured in promotional materials. The program's fact sheet/brochure and success stories will highlight the achievements and impact of the program, while also emphasizing the importance of USAID's support. The ABADE Program's audiences include Afghan SMEs, innovation partners, and local stakeholders, who will be targeted through various communication channels, including social media, print materials, and events. The program's main messages focus on promoting economic growth, development, and job creation in Afghanistan, as well as highlighting the importance of public-private partnerships and technical assistance. The program's branding and marking plan includes templates for various communication materials, such as banners, brochures, and website content, which will be reviewed and approved by USAID. The plan also outlines the procedures for submitting public communications materials for Agreement Officer's Representative (AOR) concurrence prior to publication. The ABADE Program's geographic focus is Afghanistan, with a specific emphasis on the provinces of Herat and Mazar. The program's timeframes are not explicitly stated, but the plan suggests that the program will be implemented over a period of several years, with regular evaluations and assessments to ensure its effectiveness and impact. Overall, the ABADE Program's branding and marking plan provides a comprehensive framework for promoting and communicating the program's goals and objectives to various stakeholders, while also ensuring that all overseas deliverables and activities meet USAID marking and branding requirements.