Designing agricultural marketing systems in developing countries

This implies two propositions: (1) that the marketing system can be an active element in the development process and (2) that high performance marketing systems do not develop automatically in response to the needs of a particular situation. Marketing is often neglected in development planning because one or the other or both of these propositions are implicitly rejected. The theme of this paper has been that improved organization and coordination of food production-distribution systems is critical in the effective transformation from a traditional agricultural economy with low productivity to a scientific industrial one with high productivity.