Improving internal marketing systems as part of national development programs

The material being presented in this paper represents an accumulation of experience over a period of approximately seven years by the Michigan State University group. The primary purpose of this effort has been to conduct diagnostic studies of internal marketing systems linking large urban centers with their rural supply area and to formulate recommendations for marketing improvements. This activity has centered upon agricultural marketing broadly defined to include not only agricultural product marketing but also the distribution of farm inputs and consumer goods.