EXPORT PROMOTION

The International Marketing Institute (IMI) will be contracted to assist the newly authorized (but not yet established) GOU Directorate General of Foreign Commerce and the Export Promotion Agency to strengthen their institutional structures and staffing, to formulate programs and activities, and to provide guidance and training to counterparts. Principal IMI assistance will consist of a long-term advisor (18 person-months) and a short-term seminar consultant. The long-term advisor will consult with the Directors of the GOU agencies on export issues and assist in coordinating their activities with other A.I.D. export promotion efforts. Also, the long-term advisor will schedule and provide support to short-term advisors, assist in field surveys of exportable products, and participate in seminars and training programs for GOU staff. In addition to participating in GOU training programs, the seminar advisor will help recruit and orient short-term consultants. The consultants to be recruited will include specialists in international marketing of meats and meat products, dolomite, and in-product packaging and shipping. USAID will offer US or third-country training to GOU personnel in the fields of international marketing and foreign trade promotion. In addition, a U.S. advisor will be assigned to the National Standards Laboratory. This advisor will suggest improvements in the GOU"s complicated "reintegro" and drawback system for non-traditional exports, assist in setting standards for selected food products, identify laboratory staff for U.S. or other training, and work with individual food product exporters (particularly in the fish and dairy industries) to improve their processing techniques. When appropriate, the advisor will propose the provision of short-term standards specialists for industries with high export potential.