Field notes : communication for child survival

The effectiveness of visual media, especially an ORT poster and the instructions on Oral Rehydration Salts packets, are reviewed, as are several radio programs on infant nutrition, including a course on breastfeeding. Included are reports on the use of social marketing, the application of behavioral analysis to health communications, a diarrhea management workshop, the role played by formative evaluation in the project, and research conducted on traditional health systems in Swaziland. An implementation plan for the 1984 program in The Gambia is one of the longer entries; also included is a report on a "Happy Baby Lottery" held in that country. A comparison is made between quantitative and qualitative research methods, and recommendations are given on the selection and use of these techniques in future field settings.