Global Broadband and Innovations (GBI) Marketing Strategy

Key objectives include increasing the incorporation of ICTs in USAID development programs and positioning GBI as the primary source of information, technical assistance, and services for building ICTs into mainstream development assistance programs. GBI implementing partners, including INTEGRA LLC and NetHope's GBI Alliance, will deliver outreach to USAID leadership, Missions, Program Offices, and personnel through various channels. These include web-based information delivery, one-pager production, and focused sector trainings. The strategy also involves introducing GBI to Bureaus and Washington Offices, direct marketing to Missions, and linking up with USAID ICT early adopters. Sector-based white papers will be produced on themes of interest, such as agriculture and rural development, health, education, and rural edge connectivity. Selected pilot programs will demonstrate the impact of ICTs on development problems, and results achieved under GBI buy-ins will be promoted to Missions, program offices, and Bureaus. Open workshops will be organized on topics such as rural connectivity solutions, promising applications of ICT and broadband, and the economics of ICT4D. The strategy also includes the production of short messages for the USAID Administrator and other senior Agency leadership to highlight GBI successes. These efforts aim to position GBI as a key player in USAID's development assistance programs and to increase the incorporation of ICTs in these programs. By leveraging various channels and formats, GBI implementing partners aim to raise awareness and promote the use of ICTs in support of economic and social development. Implementation of the GBI Marketing Strategy will involve a range of activities, including the development of web-based information delivery systems, production of one-pagers and white papers, and organization of workshops and trainings. Direct marketing efforts will target USAID Missions and personnel, with a focus on promoting the use of ICTs in development programs. By promoting the use of ICTs and positioning GBI as a key player in USAID's development assistance programs, the strategy aims to support economic and social development in countries around the world. The geographic focus of the GBI Marketing Strategy is global, with a focus on promoting the use of ICTs in development programs in countries around the world. The strategy aims to support economic and social development in a range of sectors, including agriculture, health, education, and rural development. By promoting the use of ICTs and positioning GBI as a key player in USAID's development assistance programs, the strategy aims to contribute to the achievement of USAID's development goals and objectives.