DAI
The LIVCD Project is a five-year activity implemented through a contract signed with DAI in September 2012.
2016 · 43 pages

Abstract
The project contributes to USAID/Lebanon Development Objective 2: "Enhance economic opportunity for the poorest segments of Lebanese society, particularly in areas outside metro Beirut." LIVCD provides assistance to micro-, small-, and medium-sized enterprises, including farmers and entrepreneurs in rural areas, to upgrade targeted value chains and support jobs and incomes. The project's initial phase in Year 1 involved conducting in-depth assessments of 10 value chains to select target value chains for upgrading. The selection criteria included competitiveness, development impact, and feasibility. These assessments identified constraints and opportunities for increasing competitiveness and an upgrading strategy with a range of activities to address these constraints. The following value chains were selected and approved by USAID: Pome Fruit (Apples and Pears), Stone Fruit - Avocado, Stone Fruit - Cherry, Grapes, Olive Oil, Processed Foods, Honey, Rural Basket, Rural Tourism and handicrafts, and Floriculture (removed in Year 2). The LIVCD Project had an exciting and dynamic first Quarter of Year 4, marked by the approval of the Year 4 work plan, significant achievements through grant awards and marketing successes, accomplishments in the cross-cutting component, Access to Finance, and the departure of its Chief of Party, Jane Gleason. Serving as Acting Chief of Party during this transition was Mr. Robert Jacobi. Some of the quarterly highlights include a visit by USAID officials to LIVCD projects, participation in the Beirut Cooking Festival, the launch of the first travel application for Lebanon, and the launch of a new marketing campaign. The project's value chain upgrading strategies and assistance highlighted several key areas. Pome Fruit (Apples and Pears) value chain upgrading focused on improving production and marketing practices, while the Cherries value chain emphasized the importance of quality control and certification. The Avocado value chain highlighted the need for improved irrigation systems and pest management practices. The Grapes value chain focused on improving wine production and marketing practices, while the Olive Oil value chain emphasized the importance of quality control and certification. The Honey value chain highlighted the need for improved beekeeping practices and marketing strategies. The project's cross-cutting elements and special themes included Access to Finance, Marketing (Marketing Intelligence & Promotion), Institutional Capacity Building, Water & Environment, and Gender Considerations. The Access to Finance component focused on providing financial services to micro-, small-, and medium-sized enterprises, while the Marketing component emphasized the importance of market research and promotion. The Institutional Capacity Building component focused on strengthening the capacity of local institutions to support value chain upgrading, while the Water & Environment component highlighted the need for sustainable water management practices. The Gender Considerations component emphasized the importance of addressing gender disparities in the value chain upgrading process. The project's results framework and performance indicators highlighted several key areas, including the number of value chains upgraded, the number of jobs created, and the increase in household income. The project's performance quarterly results showed significant progress in these areas, with a total of 10 value chains upgraded, 2,500 jobs created, and a 25% increase in household income among project participants.
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