REGIONAL EXPORT DEVELOPMENT ASSISTANCE

THE RTDC WILL SERVE THE REA AS AN "OPERATIONAL MODEL" OF EXPORT PROMOTION TRAINING & ACTIVITIES FOR PARTICIPANTS FROM REGIONAL PUBLIC & PRIVATE SECTOR ENTITIES OF SOUTH AMERICA. PARTICIPANTS WILL BE INSTRUCTED IN HOW US EXPORT PROMOTION TECHNIQUES CAN BE ADAPTED TO SERVICE THE PARTICULAR NEEDS OF SOUTH AMERICAN COUNTRIES. SPECIFICALLY,PARTICIPANTS WILL VISIT THE RTDC TO OBSERVE & EVALUATE THE FOLLOWING ACTIVS IN THEIR FUNCTN"L SETTING WITH THE OBJECTIVE OF EMPLOYING SIMILAR EXPORT PROMOTION TECHNIQUES IN THEIR OWN COUNTRIES: 1.CATALOG SHOWS-MANUFACTURERS CATALOGS WITH ACCOMPANYING PUBLICITY TO INTRODUCE LATEST PRODUCTS; 2.TECHNICAL SEMINARS-US INDUSTRIAL SPECIALISTS BRIEFING POTENTIAL CUSTOMERS,UNIVERSITIES & GOVERNMENT EXPERTS ON LATEST TECH"L INFO REGARDING MANUFACTURERS PRODUCTS; 3.TOURING EXHIBITS-MOBILE EXHIBITS OF PRODUCTS; 4.TRAINING COURSES-IN MARKETING PRACTICES & BASIC SALESMANSHIP FOR LOCAL SALES AGENTS & REPRESENTATIVES OF US BUSINESS; 5.SINGLE SPONSOR SHOWS-DISPLAYS OF A SINGLE COMPANY"S PRODUCTS FOR A LOCAL MARKET. THUS,THE REA WILL SERVE AS AN INSTRUCTOR TEACHING A COURSE IN EXPORT DEVELOPMENT,USING THE RTDC & ITS ACTIVITIES AS TEXTBOOK & LABORATORY. ADDITIONAL LATIN AMERICAN SPECIFIC PROGRAM ACTIVITIES WILL INCLUDE AN EXPORT PROMOTION ASSISTANCE CONFERENCE,INTERN TRAINING,A SEMINAR ON QUALITY CONTROL & RELIABILITY ENGINEERING,EXPORT MANAGEMENT TRAINING FOR LOCAL EXECUTIVES,CONSUMER GOODS PROMOTION IN DEPARTMENT STORES & INSTRUCTION ON HOW TO ORGANIZE & EXECUTE TRADE MISSIONS. PROJECT BENEFICIARIES WILL BE THOSE SOUTN AMERICAN PARTICIPANTS RECEIVING INSTRUCTION FROM THE REA-RTDC PROGRAM.