How to Assess the Size of a Sanitation Market and Segment It

This document explains how to group potential customers 'segments,' which are submarkets of people with similar characteristics, behaviors, socioeconomic status, needs, and desires.

2022

Abstract

Being able to show the market size and its characteristics will help to stimulate public and private investments in the sanitation sector toward the products most likely to contribute to the sustainable economic viability of the sanitation market. This project aimed to support the BHA-funded Resilience Food Security Activities in Niger to develop a comprehensive market development strategy focused on the availability and supply of improved latrines and handwashing-related products in the Maradi and Zinder regions of Niger.

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How to Assess the Size of a Sanitation Market and Segment It

Diagnosis of the market for sanitation and handwashing products in the regions of Zinder and Maradi, Niger

USAID Global Water and Development Report FY 2017

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Documents in this collection

How to Use Human-Centered Design for Sanitation Products

How to Strengthen Market-Based Sanitation Strategies Using a Geographic Information System

Diagnosis of the market for sanitation and handwashing products in the regions of Zinder and Maradi, Niger

USAID Global Water and Development Report FY 2017

Exploring the Use and Appeal of Playpens to Protect Infants from Exposure to Animals, Animal Feces, and Dirt in Rural Ethiopia

Integrated Water Security Assessment of the Stung Chinit Basin, Cambodia