ADVANCING NUTRITION
The document is a guide for designing a Social and Behavior Change Communication (SBCC) intervention for Community Health Workers (CHWs) behavior change.
Heather Hancock · 2016

Abstract
It provides a step-by-step approach to identify the core problem, analyze the situation, define the audience, develop communication objectives, determine the key promise and support points, define the strategic approach, match the communication approach to identified motivational barriers, develop an implementation plan, and monitor and evaluate the intervention. The guide is divided into nine steps, each with specific activities and tools to help program teams design an effective SBCC intervention to improve CHW performance.
Classification
USAID Advancing Nutrition