HEATHER HANCOCK
This document is a template for a Social and Behavior Change Communication (SBCC) Strategy Worksheet, designed to help users develop a comprehensive communication strategy for provider behavior change.
2016

Abstract
The template is divided into nine steps, each focusing on a specific aspect of the strategy, including problem statement, shared vision, core problem, primary audience, communication objectives, key promise, communication approach, ideas for adaptation, partner roles, and monitoring and evaluation indicators. The document provides a structured framework for users to fill in the relevant information and create a tailored SBCC strategy.
Classification
USAID Advancing Nutrition