THE JOHNS HOPKINS UNIVERSITY
This document is an Implementation Kit (I-Kit) for integrating Social and Behavior Change Communication (SBCC) into service delivery programs.
2016

Abstract
It aims to help project managers and designers effectively use SBCC to enhance the impact of their projects, increase demand for and uptake of services, and improve consistent long-term maintenance of healthy behaviors. The kit is organized into four sections: Learn, Designing SBCC for Health Services, Operational Considerations, and Case Studies, providing guidance on key concepts, design principles, coordination models, and real-world examples of successful SBCC integration.
Classification
USAID DEC