Assessing qualitative factors (in project planning)

TWO ARE SCALING MEASURES (RATING SCALES AND MULTIPLE CRITERIA UTILITY ASSESSMENT). A RATING SCALE IS USED TO QUANTIFY FACTORS WHICH MAY BE SUBJECTIVE OR QUALITATIVE IN NATURE AND MEASURES THE DEGREE TO WHICH AN ENTITY POSSESSES OR EXHIBITS A SPECIFIED PROPERTY, EITHER AS AN ABSOLUTE OR RELATIVE JUDGMENT. MULTIPLE CRITERIA UTILITY ASSESSMENT IS A SYSTEMATIC PROCESS FOR PROVIDING A COMMON SCALE FOR COMBINING JUDGMENTS OF MORE THAN ONE DIMENSION AND FOR ASSESSING THE WORTH OF COMPLEX ALTERNATIVES. THE OTHER TECHNIQUES ARE BROADLY BASED ASSESSMENT PROCEDURES HAVING A VARIETY OF USES (SURVEYS AND ORGANIZATION CLIMATE ANALYSIS). SAMPLE SURVEYS ARE USED TO GATHER INFORMATION FROM A FRACTION OF A SUBJECT POPULATION IN ORDER TO IDENTIFY AND MEASURE THE ATTRIBUTES OF THE WHOLE POPULATION. ORGANIZATIONAL CLIMATE ANALYSIS AIDS IN IDENTIFYING THE ORGANIZATIONAL CLIMATE NEEDED TO ACHIEVE DESIRED BEHAVIOR FROM A TARGET GROUP WITHIN THE ORGANIZATION. IT IS ALSO USEFUL IN COMPARING THE CLIMATE OR INTERNAL ENVIRONMENT OF SIMILAR ORGANIZATIONS, E.G., SECONDARY SCHOOLS WITHIN A COUNTRY.