Branding Implementation Plan and Marking Plan for USAID/RDMA Enhancing Equality in Energy for Southeast Asia (E4SEA)

The program began on August 12, 2020, and is set to conclude on August 11, 2023. The activity is funded by USAID's Food Security Program and is implemented by CORE International, Inc. The branding implementation plan for E4SEA outlines the program's name, positioning, and visibility. The program's full name is "USAID/RDMA Enhancing Equality in Energy for Southeast Asia (E4SEA)." For external communications, the full name of the program, along with the contract number and task order number, will be displayed on all documents produced for the program. For internal communications with USAID audiences or other USAID implementers, "USAID E4SEA" will be used. The program positioning emphasizes the importance of energy equality in Southeast Asia and highlights the support of the American people through USAID. The program will have high-level visibility within Thailand and increased visibility in Southeast Asia through promotion from the Southeast Asia EDGE Hub and other outreach to stakeholders. The branding plan requires the use of full branding, including the USAID logo, and the USAID tagline "From the American People" on all materials and public communications. The program will utilize key USAID messages, including those supporting gender equality, female empowerment, and social inclusion, as well as energy sector modernization and the links between energy and economic development. The program publicity plan aims to highlight USAID E4SEA's work and accomplishments through various public communications materials, including project fact sheets, leaflets, banners, and press/information packages. The program will also develop success stories on a quarterly schedule to coincide with broader Indo-Pacific Strategy reporting timelines. The public outreach and communication plan anticipates several key milestones and opportunities to generate awareness that the program is from the American people. These milestones may be linked to specific points in time, such as at the beginning or end of the program, or to opportunities to showcase reports or other materials. The deliverable submissions plan requires all deliverables submitted by CORE International to include the USAID Identity, the contract number, the task order number, the contractor name, the name of the responsible USAID office, the publication or issuance date of the document, document title, author name(s), activity number, and activity title. The primary audiences for the program will be USAID bilateral and regional missions, Asia EDGE Initiative, and other stakeholders in the energy sector. The program will use various methods of outreach, including public events, training workshops, release of reports and studies, and publication of success stories in various media. The marking plan requires the acknowledgment of partner contributions and potential co-branding with local partners. The program will seek USAID's review and approval prior to co-branding program deliverables with other organizations' and partners' logos.