USAID DEC
The Public Outreach & Communications (POCA) contract implemented by M&C Saatchi from September 2015 to November 2018 aimed to enhance media coverage and public awareness about USAID's activities in Pakistan.
2018 · 15 pages

Abstract
The contract focused on promoting USAID's initiatives through various media platforms, including print, electronic, and electronic media. Media tours were conducted in Peshawar, Karachi, Lahore, and Islamabad, resulting in extensive coverage in prominent newspapers and television channels. The media tours were designed to showcase USAID's development projects and achievements in various sectors, including agriculture, education, and education. Talk shows were also conducted on various television channels, including PTV, Waqt TV, and ATV, and focused on discussing USAID's initiatives and achievements in Pakistan. The talk shows provided a platform for USAID officials to share their experiences and insights with the public. Morning shows were also conducted on various television channels, including Waseb TV, GEO, and ATV, and focused on promoting USAID's initiatives and achievements in Pakistan. The morning shows provided a platform for USAID officials to share their experiences and insights with the public. Op-eds were published in prominent newspapers, including Dawn, Jang, and Express Tribune, and focused on highlighting USAID's achievements and initiatives in Pakistan. The op-eds provided a platform for USAID officials to share their insights and experiences with the public. Print and electronic media stories were also conducted on various topics, including the Pakistan Reading Project, the Balochistan Agriculture Project, and the Pakistan Private Investment Initiative. The stories were published in prominent newspapers and television channels, including The News, Pakistan Observer, Express Tribune, and Dunya News. The media coverage of USAID's activities in Pakistan was extensive, with stories and features published in over 100 newspapers and television channels. The coverage helped to increase public awareness about USAID's initiatives and achievements in Pakistan. The POCA contract implemented by M&C Saatchi from September 2015 to November 2018 was successful in enhancing media coverage and public awareness about USAID's activities in Pakistan. The contract focused on promoting USAID's initiatives through various media platforms, including print, electronic, and electronic media. The media tours, talk shows, morning shows, op-eds, and print and electronic media stories conducted under the POCA contract helped to increase public awareness about USAID's initiatives and achievements in Pakistan. The coverage was extensive, with stories and features published in over 100 newspapers and television channels. The POCA contract implemented by M&C Saatchi from September 2015 to November 2018 was a significant achievement for USAID's Public Outreach & Communications (POCA) contract. The contract helped to increase public awareness about USAID's initiatives and achievements in Pakistan, and provided a platform for USAID officials to share their experiences and insights with the public. The POCA contract implemented by M&C Saatchi from September 2015 to November 2018 was a key component of USAID's Public Outreach & Communications (POCA) strategy in Pakistan. The contract focused on promoting USAID's initiatives through various media platforms, including print, electronic, and electronic media.
Connected topics
Classification
USAID DEC