Market Research on Mobile Money in Afghanistan

The research aimed to understand the Afghan environment regarding current and future uses of mobile money, identify barriers and levers to the development of the service, and formulate recommendations to improve both mobile money penetration and usage. A combination of quantitative and qualitative research methods was employed to capture robust data on the mobile money sector. The quantitative survey involved a home survey of 1,070 individuals in all 34 provinces, with a sample size of 30 interviews in each province. The survey aimed to capture socio-demographics, general mobile usage, awareness of mobile money, and use of financial services, among other areas. The questionnaire was designed in English, Dari, and Pashto to ensure a proper technical approach and full understanding of the Afghan culture and languages.