DAI GLOBAL, LLC
MSP's Approach to Partnerships The USAID-funded Feed the Future Market Systems and Partnerships (MSP) initiative is advancing learning and good practice on market systems development and private sector engagement within USAID, USAID's implementers, and market actors.
2024 · 32 pages

Abstract
As one component of the Activity, MSP facilitates private sector partnerships through a global Partnership Facility that creates shared value by aligning core business objectives and development goals. MSP's Partnership Facility selects concepts based on the strength of five factors: business concept, development impact, sustainability, scale, and funding justification (additionality). MSP's approach focuses on prioritizing upfront strategic activities to attract impactful partners and focus efforts on the most strategic activities that drive systemic impact. MSP decides to engage when its additionality is projected, where MSP's involvement is critical to unlocking market-based solutions. The organization uses relationship management practices to steward partnerships, foster relationship health, and prompt ongoing, partner-led learning that informs decision-making. MSP creates connections between the partner firm and USAID projects and resources in-country to broker fair and rest relationships between market actors, bringing sustained benefit to target populations. The organization uses partnerships as live case studies to highlight barriers in the environment that constrain private sector involvement and investment in a sector, fostering the necessary conditions for the focus business practice to endure and scale beyond the partnership's lifespan. MSP integrates gender in partnership design and implementation to empower women as suppliers, business leaders, customers, and employees. The organization's approach to gender lens investing focuses on strengthening the positive impact on women through partner firms through co-development and identifying the firm's status on women's empowerment through an initial partner survey. MSP co-develops strategies with partners to support firms in moving along a continuum from 'no awareness' of women's empowerment to 'transformational impact,' aiming to enhance firm performance and women's empowerment impacts. Gender Lens Investing Implementation MSP's partnerships focus on five key interventions: farmer training, infrastructure development, market linkage facilitation, gender integration, and technology adoption. The organization has established partnerships with 27 private sector partners across 13 countries in Africa and Asia. These partnerships aim to increase access to markets, improve productivity, and enhance the competitiveness of smallholder farmers. Private Sector Partnerships MSP's private sector partnerships focus on five key areas: increasing access to markets, improving productivity, enhancing the competitiveness of smallholder farmers, promoting sustainable agriculture practices, and supporting the development of the care economy. The organization has established partnerships with 27 private sector partners across 13 countries in Africa and Asia. These partnerships aim to increase access to markets, improve productivity, and enhance the competitiveness of smallholder farmers. Implementation Details MSP's partnerships focus on five key interventions: farmer training, infrastructure development, market linkage facilitation, gender integration, and technology adoption. The organization has established partnerships with 27 private sector partners across 13 countries in Africa and
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