FINTRAC
The Producers to Markets Alliance (PMA) is a five-year economic growth program that aims to connect 75,000 rural producers to new and expanded market opportunities in five primary value chains: coffee, cacao, dairy, latex, and fruit and vegetables.
2018 · 40 pages

Abstract
The program's second annual performance report covers activities and achievements from October 2017 through September 2018. During this period, PMA developed and initiated 94 new activities under its Activity Fund, including 64 partner alliances with commercial producer organizations to increase productivity, sales, and business capacity, and 22 tertiary road projects to improve market access for farmers. Key results during this reporting period include increased export sales by connecting producers to markets, with PMA facilitating export sales valued at $1.2 million, 361 percent of the annual target. Additionally, PMA-supported producer associations achieved $15.1 million in local sales of targeted products, 151 percent of the annual target. The program also increased production that responds to market demand, with 15,585 farm households incorporated into the program, representing 18,194 hectares of licit crops in target value chains. Through demonstration-based assistance and training, PMA transferred improved technologies and practices on 11,318 hectares, resulting in productivity increases across value chains, including coffee (30 percent), cacao (26 percent), dairy (50 percent), latex (66 percent), and fruit and vegetables (249 percent). Furthermore, PMA improved an additional 195 kilometers of tertiary roads, bringing the cumulative total to 654 kilometers, and resulting in an average decrease of 43 percent in travel time. The program also initiated capacity strengthening with three USA-formed APCs aimed at improving technical and business performance and long-term sustainability. Cross-cutting activities included leveraging $6.4 million in committed counterpart contributions, bringing the total to $44.4 million, and expanding coverage from 46 to 53 municipalities, representing 61 percent of the 87 priority municipalities targeted by USAID and the GOC. The program also increased participation among vulnerable populations, with 65.4 percent of beneficiaries representing vulnerable populations, including women (34 percent), youth (16 percent), indigenous (4 percent), and victims of conflict (41.5 percent). PMA promotes a market-led agricultural development approach that focuses on meeting the expectations of end markets to ensure commercial sustainability and increase profitability for rural producers and actors in the coffee, cacao, latex, dairy, and tropical fruit and vegetable value chains. The program aims to increase the value of exports for targeted value chains by 300 to 500 percent, work with 75,000 producers, increase farm gate sales by 300 percent, generate $130 million in transaction sales, and leverage $50 million in public and private funds for investment in productive infrastructure and tertiary road projects. The program's geographic focus includes seven economic corridors, including Norte Cauca, Valle Cauca, B Cauca Antioqueno, Sur de Cordoba, Sur de Bolivar, Piedemonte Caqueteño, Meta, Pacífico, and Frontera Nariñense. These corridors include a total of 87 selected municipalities where PMA is targeting its activities. The program has expanded coverage from 46 to 53 municipalities, representing 61 percent of the priority municipalities targeted by USAID and the GOC. PMA has signed 14 new awards, including 10 commercial alliances, 2 tertiary road projects, 1 data collection activity, and 1 other activity, totaling $1.96 million in Activity Fund resources, bringing the cumulative total to $18.54 million, 44 percent of the total Activity Fund. The program has also committed $44.4 million in counterpart contributions, bringing the total to $44.4 million.
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Classification
USAID DEC