FINTRAC
The Producers to Markets Alliance (PMA) is a five-year economic growth program that links 55,000 rural producers to new and expanded licit market opportunities in five primary value chains: coffee, cacao, dairy, latex, and fruit and vegetables.
2020 · 29 pages

Abstract
The program aims to increase the value of exports for targeted value chains by 300 to 500 percent, work with 55,000 producers, raising farm gate sales by 50 to 100 percent, and generate $130 million in transaction sales. PMA also seeks to leverage at least $110 million in public and private funds to enable markets to work more efficiently. PMA's target economic corridors include Norte del Cauca and Valle del Cauca, Bajo Cauca Antioqueño, Sur de Córdoba, Sur de Bolívar, Piedemonte Caqueteño, Meta, and El Pacífico y Frontera Nariñense (Tumaco). These economic corridors include a total of 87 selected municipalities where PMA is targeting its activities. With productivity and rural infrastructure activities, PMA is currently operating in 68 of the 87 priority municipalities (78 percent). During the quarter, PMA developed and initiated 15 new activities under its Activity Fund. Eight partner alliances with commercial producer organizations were established to increase productivity, sales, and business capacity. Five infrastructure projects were initiated to improve market access for rural farmers. Additionally, two subcontracts were awarded to support value chain activities in Tumaco. To date, PMA has programmed $38.5 million (91 percent) of its Activity Fund resources. Key results during this reporting period include increased export sales by connecting producers to markets. PMA-supported producer associations generated $27.5 million in local sales of targeted products this quarter, bringing the cumulative total to $117.8 million, 171 percent of the cumulative target. Export sales of coffee, cacao, and other products also increased, with a combined 277 tons of coffee valued at $1.4 million sold for export to markets in Asia and Europe. Additionally, a commercial linkage established through PMA resulted in the export of 107 tons of fresh plantain valued at $41,145 through Del Monte Foods to Belgium. PMA also incorporated 4,304 households into the program, bringing the cumulative total to 56,305 households, 108 percent of the cumulative target. These households represent 268,537 hectares of licit production in target value chains. Through PMA technical assistance in microprocessing, 200 youth producers belonging to CAFINORTE in Cauca sold 51.3 tons of coffee worth $141,157, increasing production by 183 percent and sales by 277 percent compared to the same quarter last year. Furthermore, PMA-supported road projects improved an additional 51 kilometers of tertiary roads, bringing the cumulative total to 1,625 kilometers – 239 percent of the cumulative target. In Puerto Rico, Meta, PMA completed the improvement of 44 kilometers and routine maintenance of 10 kilometers of tertiary road in coordination with the mayor's office and the community. The project benefited 110 rural households and decreased travel times by 28 percent. Cross-cutting activities also made significant progress. Thirty-six percent of the cumulative number of PMA training participants are women, 17 percent are youth, 12 percent are Afro-Colombian, 18 percent are members of indigenous populations, and 43 percent are victims of armed conflict, equating to 61 percent vulnerable populations. The program leveraged $14.2 million for program activities, bringing the cumulative total to $141.6 million in committed counterpart contributions.
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