FINTRAC
The Producers to Markets Alliance (PMA) activity is a five-year economic growth program that links 55,000 rural producers to new and expanded licit market opportunities in five primary value chains: coffee, cacao, dairy, latex, and fruit and vegetables.
2020 · 28 pages

Abstract
The program's tenth quarterly report covers activities and achievements from January to March 2020. During the quarter, PMA developed and initiated 12 new activities under its Activity Fund, including six partner alliances with commercial producer organizations to increase productivity, sales, and business capacity, and four infrastructure projects to improve market access for rural farmers. Key results during this reporting period include increased export sales by connecting producers to markets. PMA-supported producer associations generated $15.7 million in local sales of targeted products, bringing the cumulative total to $90.3 million, 152 percent of the target. INDESTEC exported 42,446 kilograms of coffee valued at $333,551, representing an impressive $3.57 per pound – more than triple the market rate. As a result of a commercial linkage established through PMA, FUNDESCAR exported 53,700 kilograms of fresh plantain valued at $18,056 from Tierralta, Córdoba through Del Monte Quality to the US and UK markets. The program also reported increased production that responds to market demand. Incorporated 6,256 households into the program, bringing the cumulative total to 52,001 households, 106 percent of the cumulative target. These households represent 236,105 hectares of licit production in target value chains. Following the implementation of improved technologies and practices, 70 greenhouse tomato producers of CORPODIT report average productivity increases of 40 percent, from 5 to 7 kilograms per plant. In Córdoba, Activa G-10 reported quarterly sales of 76,494 kilograms of dried cacao valued at $202,389, a 74 percent increase by volume and a 114 percent increase by value over the same period last year. PMA also reported increased investment in rural infrastructure. PMA-supported road projects improved an additional 87 kilometers of tertiary roads, bringing the cumulative total to 1,574 kilometers – 262 percent of the cumulative target. PMA completed improvements and maintenance activities on 10 kilometers of tertiary road in Puerto Rico, Caquetá. The intervention, which leveraged more than $125,000 in investment from the community and featured environmentally-friendly surfacing materials, reduced travel time by 60 percent benefiting more than 100 milk-producing families. Cross-cutting components of the program include training and social inclusion. Thirty-six percent of the cumulative number of PMA training participants are women, 18 percent are youth, 12 percent are Afro-Colombian, 19 percent are members of indigenous populations, and 44 percent are victims of armed conflict, equating to 61 percent vulnerable populations. The program leveraged $18.1 million in committed counterpart contributions, bringing total counterpart contributions to $126.8 million.
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USAID DEC