STOP Malaria Monitoring and Evaluation Plan

The campaign was launched in November 2011 and is expected to run for approximately two years until December 2013, with the possibility of extension beyond that date. The campaign strategy was developed by the USAID Communications Support for Health (CSH) project, in collaboration with the Ministry of Health of the Government of the Republic of Zambia (GRZ), the National Malaria Control Centre (Zambia), UNICEF, NFNC, the malaria IEC technical working group, and other partner organizations. The campaign's overall goal is to contribute to the reduction of malaria incidence by 75% of the 2010 baseline, the reduction of malaria-specific deaths to near zero, and reduce all-cause child mortality by 20% by 2015. The objectives of the campaign are divided into two levels: intermediate outcomes and long-term outcomes. Intermediate outcomes include changes in knowledge, attitudes, self-efficacy, and intentions, while long-term outcomes include changes in individual behavior, which ultimately contribute to affecting the desired health impact and reduced malaria incidence and malaria-related mortality. The campaign will focus on influencing both intermediate and long-term outcomes, as the intermediate outcomes are likely to be affected prior to leading to a change in individual behavior. The framework includes the inputs, processes, and outputs that will lead towards achievement of the intermediate and long-term objectives. The framework also outlines the indicators that will be used for tracking progress and impact of the campaign, the data sources, the data collection plan, plans for data reporting, disseminating, and use, and the plan for the evaluation of the campaign. The campaign will produce and distribute a number of different materials, including malaria Q&A booklets for health workers, 'Ask me about Malaria,' aprons, flyers, brochures, stickers, primary school quiz games, theater scripts, interactive/reminder wall calendars, malaria quiz games, community malaria champions score sheets, wall paintings, and curriculum for leaders on champion communities and community flip charts. The campaign will have three main components: mass media programs, a STOP Malaria road show, and a champion communities' activity. The mass media component includes radio skits and advertisements and a malaria TV documentary. The road show will be a 7-day event that makes two stops in each of the three focus provinces, with a "leadership day," a "youth day," and a "community day." Malaria testing and treatment services, nutrition counseling, and growth monitoring will be available, as well as education and games. Drama and dancing/music will also be incorporated into the event, as well as distribution of other campaign materials. The champion communities' activity will engage leaders to work in their community to help the community develop and achieve a malaria prevention or treatment-related goal. The leader will work with community health workers and a community-based organization to help implement the activity. The campaign will also produce and distribute materials, including malaria Q&A booklets for health workers, 'Ask me about Malaria,' aprons, flyers, brochures, stickers, primary school quiz games, theater scripts, interactive/reminder wall calendars, malaria quiz games, community malaria champions score sheets, wall paintings, and curriculum for leaders on champion communities and community flip charts. The campaign's monitoring and evaluation plan includes a set of indicators that will be used for tracking progress and impact of the campaign, the data sources, the data collection plan, plans for data reporting, disseminating, and use, and the plan for the evaluation of the campaign. The plan also includes a midterm evaluation, which will be conducted after 18 months of the campaign's implementation. The evaluation will assess the campaign's progress towards achieving its objectives and identify areas for improvement. The campaign's overall goal is to contribute to the reduction of malaria incidence by 75% of the 2010 baseline, the reduction of malaria-specific deaths to near zero, and reduce all-cause child mortality by 20% by 2015. The campaign will focus on influencing both intermediate and long-term outcomes, as the intermediate outcomes are likely to be affected prior to leading to a change in individual behavior. The framework includes the inputs, processes, and outputs that will lead towards achievement of the intermediate and long-term objectives. The campaign's monitoring and evaluation plan will provide relevant and timely information to determine if the campaign products and activities are being implemented according to plan and reaching the targeted audience. The plan will also provide information to make adjustments to the campaign strategies and activities to improve the campaign's overall effectiveness. The plan will evaluate whether the campaign has met its stated objectives and intended impact.