USAID-ASEAN Communication Plan

Partnership for Good Governance, Equitable and Sustainable Development and Security (PROGRESS) is a communication plan designed to strengthen the relationship between the United States and the Association of Southeast Asian Nations (ASEAN). The plan aims to publicize USAID's support for ASEAN's progress toward achieving its mission, "One Vision, One Identity, One Community." The PROGRESS Communication Plan operationalizes the integrator role of PROGRESS, which is to create an effective, focused, and integrated communication system and materials highlighting the projects' work and accomplishments with ASEAN. The plan explains how and with whom communication will take place, the type of information that will be collected, synthesized, packaged, and disseminated, and the front-line users of the packaged information and their intended audiences. The overarching goal of the communication plan is to publicize USAID's support for and ASEAN's progress toward achieving its mission. The objective of the plan is to transmit information, messages, facts, and understanding of the progress and impact of U.S. government assistance to ASEAN implemented through USAID technical assistance. The PROGRESS Communication Plan will serve as the communication integrator for all ASEAN-related projects managed by USAID. The plan will work with the other eight projects, and any future direct ASEAN project, managed by USAID to create an effective, focused, and integrated communication system and materials highlighting the projects' work and accomplishments with ASEAN. The plan will create communication products that tell the ASEAN-wide story of USG assistance. This is a challenge in terms of pulling together the data from a set of projects working in disparate technical areas. To address this, PROGRESS will work with USAID and USASEAN to determine broadly applicable themes such as capacity building, institutional strengthening, and improved dialogue with ASEAN-based sectors. The PROGRESS Communication Plan will not replace the individual communication plans of the nine USAID-managed projects working directly with ASEAN institutional counterparts. Rather, PROGRESS will serve as a curator and conduit highlighting the collective progress and impact resulting from this package of USG-funded technical assistance. The plan will work with USAID and USASEAN to determine broadly applicable themes such as capacity building, institutional strengthening, and improved dialogue with ASEAN-based sectors. The plan will also address cross-cutting issues like gender and narrowing the development gap among ASEAN Member States. The PROGRESS Communication Plan will create an effective, focused, and integrated communication system and materials highlighting the projects' work and accomplishments with ASEAN. The plan will work with the other eight projects, and any future direct ASEAN project, managed by USAID to create an integrated communication system and materials highlighting the projects' work and accomplishments with ASEAN. The plan will serve as a conduit for highlighting the collective progress and impact resulting from this package of USG-funded technical assistance. The plan will work with USAID and USASEAN to determine broadly applicable themes and address cross-cutting issues like gender and narrowing the development gap among ASEAN Member States. The PROGRESS Communication Plan will create communication products that tell the ASEAN-wide story of USG assistance. The plan will work with USAID and USASEAN to determine broadly applicable themes and address cross-cutting issues like gender and narrowing the development gap among ASEAN Member States.