India Case Study: Micro-Targeting for Equitable COVID-19 Vaccination

It describes how the USAID's MOMENTUM Routine Immunization Transformation and Equity project used a micro-targeting strategy to identify and convey information about COVID-19 vaccination to marginalized and hard-to-reach populations across 18 states in India. The project collaborated with local NGOs, community leaders, and government authorities to develop community-driven strategies, conduct vulnerability mapping, and organize vaccination camps in isolated and vulnerable communities. The project also highlights the challenges faced, such as vaccine hesitancy, variable state capacities, and geographical accessibility, and how these were addressed through tailored approaches. The document concludes by discussing the lessons learned, opportunities beyond the COVID-19 vaccine response, and additional resources.