M-RITE Infographic: Engaging the Private Sector to Improve COVID-19 Vaccine Acceptance and Uptake

It highlights the need for a collective whole of society response to combat COVID-19 and achieve vaccine uptake. The document segments the unvaccinated personas into five categories, including those who believe COVID-19 is fake, those who think the vaccine was rushed, those who don't think COVID-19 is a threat, those who face barriers in accessing vaccination sites, and those who want to get vaccinated but lack information. The infographic also provides interventions that can be effective for each persona, such as providing transportation, hosting vaccination sites, and communicating evolving social norms. The document is part of the MOMENTUM Routine Immunization Transformation and Equity project, funded by the U.S. Agency for International Development (USAID).