INTERNEWS
The Central Asia Media Program, also known as MediaCAMP, aims to improve content quality and audience engagement, strengthen media outlet financial sustainability, increase media literacy, and strengthen the enabling environment in Central Asia.
2021 · 199 pages

Abstract
The program's overarching goal is to develop a more balanced information environment in Central Asia, increasing openness among youth and adults for differing ideas, opinions, and perspectives, and in turn, increasing their engagement in civic participation. MediaCAMP's activities are implemented toward meeting three objectives: improving media capacity to provide balanced, informed, and unbiased reporting on key policy and public interest issues; increasing media and information literacy among youth and adults to become critical consumers and producers of information; and improving the legal enabling environment for media. The program is implemented in Kazakhstan, Tajikistan, and Uzbekistan, with a focus on supporting non-state news outlets, civil society organizations, and media professionals. In the first three years of the project, MediaCAMP and its partners trained over 2,000 journalists and media professionals, contributing to increased professionalism and the opening of new, modern genres of journalism in the region. The project provided assistance to 126 non-state news outlets and 121 civil society organizations to support content production and citizen engagement projects, organizational capacity building, and financial sustainability efforts. MediaCAMP-supported journalists, citizen reporters, media outlets, civil society organizations, and other content producers have produced and published or broadcast over 5,000 pieces of local content in diverse and engaging formats, providing timely, socially-important information in Russian, Kazakh, Tajik, and Uzbek. MediaCAMP's efforts have actively engaged citizens in resolving local and regional issues and assisting their neighbors in need, demonstrating the potential of quality, engaging journalism to inspire action. Over 6,500 youth, adults, and the elderly from the three target countries have improved their ability to evaluate information critically and increased their media literacy. The program has also supported the development of citizen reporting networks, built additional avenues for citizen engagement with local media, and fostered the growth of independent media outlets. MediaCAMP's activities have been implemented through various initiatives, including grants and technical support for quality content production, inclusive content labs, recognition of outstanding journalism, and media training programs. The program has also supported the development of media literacy education, assessed levels of media literacy, consumption, and trust, and fostered partnerships and resource sharing between media outlets, civil society organizations, and government agencies. The program's impact has been significant, with MediaCAMP-supported journalists and media outlets producing high-quality content that has filled local media markets with fact-based, balanced information on locally-relevant topics. The program's efforts have also contributed to increased civic participation, with citizens engaging in local and regional issues and taking action to address social problems. Overall, MediaCAMP's activities have helped to create a more balanced information environment in Central Asia, increasing openness and engagement among youth and adults.
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