Facilitator’s Manual on Effective Product Marketing

The program is designed to equip participants with the skills and knowledge necessary to develop and deliver effective marketing pitches. The training is facilitated by FHI 360/GGMS for Nepal CRS Company, with funding from the United States Agency for International Development (USAID). The first day of the training program begins with a start-up session, which aims to establish a positive and productive team environment. The facilitator welcomes participants, provides an overview of the program objectives and agenda, and facilitates introductions and icebreaker activities. The session also covers expectations, fears, and ground rules for the training program. The second session of the first day focuses on marketing pitches, with the objective of generating suggestions from participants on how to improve their pitches and practicing the use of an assessment form for developing and assessing pitches. The facilitator presents a poor example of a pitch, followed by oral feedback and an introduction to a pitch checklist. Participants then provide written feedback on the pitch and practice using the assessment form. The third session of the first day covers tips for effective presentations, with a focus on demonstrating how to create engaging and persuasive presentations. The session is designed to equip participants with the skills necessary to deliver effective presentations. The second day of the training program begins with a session on marketing elements, which aims to introduce participants to the key elements of marketing and how to use them effectively. The session covers the importance of packaging, pricing, and placement in marketing, and provides exercises to help participants understand these concepts. The final session of the training program focuses on pre-call planning, with the objective of discussing the importance of planning in advance and formulating approaches for individual customers. The session includes an exercise to help participants understand the difference between knowledge and behavior, and provides a framework for planning and executing effective marketing calls. Throughout the training program, the facilitator uses a variety of techniques, including presentations, exercises, and group discussions, to engage participants and equip them with the skills and knowledge necessary to develop and deliver effective marketing pitches. The program is designed to be practical and participatory, with a focus on modeling how to do the workshop that participants will lead. The training program is designed to be delivered in a field setting, with a focus on equipping participants with the skills and knowledge necessary to develop and deliver effective marketing pitches in a real-world setting. The program is tailored to the needs of CRS Company, with a focus on providing participants with the skills and knowledge necessary to deliver effective marketing pitches in the context of the company's products and services. The training program is designed to be delivered over a period of two days, with a focus on providing participants with a comprehensive understanding of effective marketing pitches and how to deliver them. The program includes a range of activities, including presentations, exercises, and group discussions, to engage participants and equip them with the skills and knowledge necessary to develop and deliver effective marketing pitches. The training program is designed to be delivered by a facilitator who is experienced in marketing and has a strong understanding of the needs of CRS Company. The facilitator will use a variety of techniques, including presentations, exercises, and group discussions, to engage participants and equip them with the skills and knowledge necessary to develop and deliver effective marketing pitches. The training program is designed to be evaluated and improved over time, with a focus on providing participants with the skills and knowledge necessary to develop and deliver effective marketing pitches in a real-world setting. The program will be evaluated based on participant feedback, with a focus on identifying areas for improvement and making adjustments to the program as necessary.